BRAND IDENTITY & WEBSITE QUESTIONNAIRE

Please fill out the form below to receive an estimate for brand identity and website design. I know it is a long form, please fill it out to the best of your ability but do not worry about leaving spaces blank if you are unsure.

If you prefer to chat on the phone, please email me at erin@erinmcmanus.net to schedule a call.

Name

First Name

Last Name

Website

Phone

(###)

###

####

Is this a new project or rebrand?

When do you need this completed by?

How much are you planning to invest for the project?

Please provide a rough idea of what you are willing to invest. Keep in mind that the more you are able to invest, the more I can invest in your project.

Will you be requiring a stationery design package?

The stationery package will include business cards, letterhead & envelope

What product(s) or service(s) does your business offer?

Tell me about what your business does including general information such as number of employees, location, years in business, etc.

Who is your target market/demographic?

How do people learn about your project or service?

Who are your competitors and how do they position themselves? How do you differ from them?

It is helpful if you can provide names of direct competitors and links to competitors websites and explain how they are different from your own.

What is the exact wording you would like to appear in the logo?

Do you have a tagline?

If yes, what is your tagline?

If no, do you need a tag line created?

If you need a tagline, I can collaborate with you to come up with something suitable and on target.

What is then overall message you wish to portray with your brand? What should people feel when they see or think of your brand?

List 5 descriptive keywords to summarize your overall message and feel.

Where will your logo be used and seen?

ex. (website, social media, t-shirts, signage, ads, etc.)

What are your personal preferences?

Please list any logos you like here (provide name of company and links if possible) as well as colors you would like to explore or avoid. If you have any specific icons, symbols or images you would like to associate with your brand please list them here as well.

What are some websites that you find appealing?

Please list website names or URL as well as why they are attractive to you. Is it imagery, layout, functionality, etc.?

What pages will you need on your website??

As a guideline to determine size of website, please provide pages that will serve your business (home, contact, about, portfolio, press, shop, etc.)

Will you be providing imagery or would you like me to provide suggestions for stock images where needed?

What is the underlying goal of your website?

What features do you need on your website?

(examples: social media integration, online chat, blog, shop with checkout) Anything you can think of that pertains to your business.

Will you need help updating and maintaining your website?

Please provide any additional details