the design process



Once you have contacted me about a project, we will schedule a phone call or meet in person so that I can get an overview of your project - including design needs, scope and timeline. I will ask you questions about your vision and goals and you get to ask me any questions that you may have. This step gives us a chance to get to know one another and decide if we make a great team.


Next I will send you a proposal in writing outlining what we discussed in our consultation along with pricing. To begin a project, a 50% deposit is required with remainder due at project completion. Other payment plans can be discussed at this time if needed. Once you're on board with everything I've laid out in the proposal, you sign and return it to me along with the initial deposit. Then we get started!


During this phase, We will meet in person or over the phone so that I can gather more information about your company. Before we meet I will give you some homework to prepare for our meeting. This will involve a questionnaire to fill out and a little research on your part. This provides valuable information for me once I enter the design phase.


Not every project will require an inspiration board, but if it fits with your brand and needs, I will review your questionnaire and other information I've gathered during our meetings and come up with a board that will set the tone for your brand and to give me some design direction - including color palette and style inspiration.



This phase involves a lot of research and sketching and thinking about your design. I then move onto the computer to bring those design ideas to life. I'll work up several concepts based on our discussions and my research that will provide you with a creative solution for your design needs.


Once the designs are complete, I will then present you with the concepts I've created. From them you can choose which one fits your needs the best and we will work together through the next 2-3 rounds to revise and refine your design until it is just the way you want it. After the final revision of your logo, I will create, business cards, letterhead and any other collateral that is needed and put together one final set of proofs for you to review.


When you have approved of the final designs and the final payment has been made, I will create all the files you will need to get your business started including, logo, print files, color palette and a guide that explains how to use each of the different formats. You are now off the ground and running with some great new designs. I will always be available as a resource and happy to support your business in any way I can.

Let's get started!